This online training is organised by EUIPO.

Are you a business adviser working with SMEs? Do you want to better understand the value of intellectual property and learn how IP rights can help businesses generate income?

Join us for our ‘IP and Finance: Monetising IP Rights’ session and uncover how to make IP work for businesses. Uncover opportunities such as licensing, co-branding and franchising as a means to generate income.

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Please find below the agenda of the event.

10:00 – 10:05: Opening remarks

10:05 – 10:55: IP and Finance – why IP is an investment:

• The value of IP for business
• Protecting innovation through IP Rights
• Monetising IP Rights
• IP Valuation and Due Diligence
• Quick overview of IP Valuation methodologies

10:55 – 11:05: Virtual Coffee break 

11:05 – 11:30: Practical exercise with a case study 

11:30 – 11:35: Closing remarks

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We look forward to your participation! Click here to register!