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The findings of this report fed the Apply AI Strategy which aims at fostering the adoption and integration of AI in key industries and the public sector. They help organisations build trust in AI solutions and put in place the frameworks, skills and governance needed for wider AI use in core business areas. Compared to the US, EU AI startups in this space have secured far less investment: 5 times less for those in HR and accounting, and up to 8 times less in Customer Service. Recommendations to Unlock the Full Potential of AI Adoption To ensure Europe unlocks the full benefits of AI in business support, the report calls for action in several areas: Improving the conditions for greater uptake of AI in business support by giving companies relevant standards, scaled up access to sandboxes and insights on best practices.