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They offer a practical testing ground for AI, helping organisations build confidence in AI solutions and establish the necessary frameworks, skills, and governance for wider adoption across core business areas. Compared to the US, European AI startups face a persistent funding gap: AI startups in HR and accounting receive roughly five times less investment, and those in customer service up to eight times less. Recommendations to unlock the full potential of AI adoption To ensure Europe unlocks the full benefits of AI in business support, the report calls for action in several areas: Improve conditions for greater AI uptake by providing relevant standards, scaled-up access to sandboxes, and insights on best practices. For those interested in exploring the full findings and insights, the StepUp Startups report is available to read in full, offering a detailed overview of AI adoption, opportunities, and challenges across European business support processes.