News

Most Healthtech startups stumble on one thing: market validation. Over the past 6+ months, we partnered with Health-Trends, Swiss Healthcare Startups, digitalswitzerland, and others to understand how exactly startups are approaching this topic – and why they're struggling this much. We spoke with nearly 50 startups across Europe. The key takeaway? Too many skip the fundamentals: • Understanding reimbursement and clinical workflows • Assessing market potential per country and per segment The outc